October 2010
Social Graph Facebook Application →
Nine Point Social Business Checklist
Get over the fear of losing control (if you are still under the illusion that you have it)
Get a social media policy and keep it current
Get a strategy and road map for implementing Social Business Software (SBS)
Get top level buy-in by using horror stories like this one from NPR
Set up the technology to listen
Set up the workflow to respond and act
Have a Panic Button scenario and a...
Community Management →
How to Improve your Sales Workflow
Social CRM cultivates business and empowers the customer community by:
Allowing customers to openly discuss a product or company – whether this includes problems, compliments or general inquiries prior to purchasing
Uniting happy customers so that they can influence, help, and nurture each other
Connecting the business with unhappy customers, enabling rapid response to make things right vs....
“On the other hand, Systems of Engagement are clearly “pre-chasm.”...”
– Systems of Record and Systems of Engagement — Initial Task Force Findings Released - Digital Landfill
“As Marketing Guru Peter F. Drucker said: “The purpose of a business is to create...”
– Enterprise 2.0 And The Different Flavours of Social CRM « Social CRM ideas by Mark Tamis
“Have a strategy that includes a vision and a roadmap One of the most important...”
– Blog: Internal Community Checklist- Things you might want to consider
“Sacramento is genuine. It’s a place where people say “hello”, “please”, and...”
– It’s All About the People « Metro Edge
“Be a first rate version of yourself, not a second rate version of someone else.”...”
– (via seebethrun)
“Listen to the “Voice of the Customer”: Defining how we organize our...”
– Four Executive Mindsets That Propel Process Improvement - Brad Power - The Conversation - Harvard Business Review
How to Form a Habit →
Habits are those behaviours that have become automatic, triggered by a cue in the environment rather than by conscious will. Health psychologists are interested for obvious reasons - they want to assist people in breaking unhealthy habits, while helping them adopt healthy ones. Remarkably, although there are plenty of habit-formation theories, before now, no-one had actually studied habits...
How PR can Expand an Organzation’s Story I’ve been to so many presentations in the last couple of days where people talked about the Google logo — how it changes and adapts to the circumstances. This is a broader conversation than just the logo design though, as interesting as the point about letting go of the “brand specs” may be. It was a fortunate coincidence that...
Why We Still Need Real Social Media Strategists
Why We Still Need Real Social Media Strategists Even though business strategies come from the top down in organizations we still need strategists, or at least strategic thinkers, in every area of business, but especially social media. Not only because so few businesses have direct experience with social media used to deliver on business goals, but because it requires a fundamental shift that the...
Some Awesome Free Tools To Make Infographics
Some Awesome Free Tools To Make Infographics Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and...
http://www.bloomberg.com/news/2010-10-01/the-enterprise-value-of-social-software.html
