April 2010
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How Mint.com Acquired 1.5M+ Users
Via putorti:
Recently on Quora, my friend Brit posted a question:
How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel?
Since the Quora community found my response helpful, I’m posting it here for everyone:
The Product. Maybe we didn’t have a high viral coefficient but we had a great net promoter score. People loved...
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