Sales 101
The best salespeople are problem solvers who are able to sell the benefits of their offerings tailored to one or more of the six basic fundamentals that all of us as humans want:
- Desire for gain
- Fear of loss
- Security and protection
- Comfort and convenience
- Pride of ownership
- Satisfaction of some emotion like love or hate or ego
Great sales people understand which of these six motivators are most important to their prospects, and sell into them.
Source: Part of my growthink newsletter today.
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