MARK BEAN

markbean

What Problem do you solve? – Start with the problem you are solving or the need you are filling. A real life story about a person who needs or wants your product helps the investor understand the problem or need in personal terms, and agree that it is an interesting problem that needs fixing. Too many entrepreneurs start by talking about their solution and whiz bang technology. How they do it, versus what problem they solve. If the investor is not interested in the problem…there is no way they will be interested in your solution. Once they are nodding their head in agreement about the problem, then move on to the solution. If they don’t nod in agreement cut it off right there. Don’t waste your time, or theirs.

Don Dodge on The Next Big Thing: How to pitch your company at Techcrunch or get investors to write checks

Source: dondodge.typepad.com