Without a strategy – regardless of whether you’re in the majority or minority – a business will be placed at a competitive disadvantage, by definition and default. Moreover, every social strategy needs a solid corresponding activation plan; after all, strategy comes before tactics. A social business strategy should cover the use of social media externally, collaboration internally, and partner relationships in between. Organizations in turn must have proper structure and culture in place to make efforts worthwhile.
Source: dachisgroup.com
If a hipster falls in the forest...
