Inspiring positive behavioral change is a key driver of customer engagement, brand loyalty, and sustained market growth. The explosive growth of social gaming is well timed to intersect with the need for new platforms that incorporate behavioral change into design strategy. Designing products, services, and business models for behavioral change is the new competitive advantage. Gaming has the power to instigate behavioral change, and the potential to impact the solutions to some of the world’s most pressing social problems, such as healthcare and philanthropy.
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Inspiring positive behavioral change is a key driver of customer engagement, brand loyalty, and sustained market growth. The explosive growth of social gaming is well timed to intersect with the need for new platforms that incorporate behavioral change into design strategy. Designing products, services, and business models for behavioral change is the new competitive advantage. Gaming has the power to instigate behavioral change, and the potential to impact the solutions to some of the world’s most pressing social problems, such as healthcare and philanthropy.

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