A recent report from the Alterian Engaging Times Americas Summit, 2010 shows that a mere 1.2% of respondents viewed customer service as the most important social media objective, while 24% said it was to retain existing customers, and 30.1% said it was new customer acquisition. It can be argued that these three objectives actually work together and that without quality customer service you will have a hard time retaining old customers or gaining new ones. Therefore, while using social media for customer service may not be on every exec’s radar…it should be. Here are the top 3 reasons why your enterprise needs to use social media for customer service: (via Blog: 3 Reasons why you need social media for customer service
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Source: 7summitsagency.com
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