As Marketing Guru Peter F. Drucker said: “The purpose of a business is to create and keep a customer”. Social CRM aims to promote loyalty and advocacy for this purpose through customer interaction and engagement, in order to understand and cater to customer needs and providing the experience the customer expects.
MARK BEAN
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If a hipster falls in the forest...you probably haven't heard it anyway.
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Flying under the radar...
…is immensely pleasurable.
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Kickass Kids of the Day: Craving a midweek pick-me-up? Perhaps in the form of a mini-hipster rendition of Robyn’s “Call Your Girlfriend”?
Twelve-...
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