MARK BEAN

5 Principles for Improving Social Enterprise Adoption

Adoption remains a hot topic for everyone implementing social media in the enterprise. Getting people to actually use the tools once they’ve been purchased can be a bigger challenge than the process of purchasing and deploying an enterprise-grade system.

Scott Ryser is the CEO of Yakabod, an enterprise 2.0 vendor that has been mostly focused on bringing social media to the US intelligence community. Ryser took the time to share five principles for enterprise 2.0 adoption that he says have worked for Yakabod’s customers, but could work for enterprises implementing solutions from other vendors.

Principle #1: Focus on low-level pain, not high-level possibilities

Principle #2: Go for incremental gains, not overnight success

Principle #3: Don’t bother nailing down requirements

Principle #4: No progress without political juice

Principle #5: Make sure something happens when nothing happens Make sure there are clear measurements for initiatives and that there are real consequences if nothing gets done. In a world where projects routinely die on the vine, it’s important that stakeholders know who is ultimately accountable for a project’s success or failure.

Wise words.

There’s a bunch more here http://t.co/M93qFYE

Source: readwriteweb.com